What’s happened to MyBroadband?

I started writing this post in October last year, but the point I am making is even more pertinent today. I took this screenshot back then:


This is a screenshot from today:

Untitled picture

The focus has shifted from serving the computer nerds who made the site big, to a more mainstream vibe, sort of like for those family members who don’t know how to turn it off and on again.

Obligatory IT Crowd meme

I wouldn’t mind it that much if it weren’t for the clickbaity article titles. Lately I’ve just been scrolling down the main page to get to the forum posts.

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